Great Southern Pies
Rebrand and website, 2023
The brief was to rebrand Great Southern Pies,
a newly-launched sub-brand of Gerry’s Bakery. The brand incorporated an existing logo but required a consistent style and comprehensive identity across digital and print media that evoked the cultural and aesthetic values of the South Island, its target market.
I used visuals and a colour palette inspired by rural regions of the South Island to create a brand guide that informed the rebranding of their existing website, as well as printed collateral.