Ad AstraBrand identity, website, and publication, 2024
The brief was for a brand identity to support a series of children’s storybooks promoting reading and literacy. The project was a response to media reports about the decline of literacy among young New Zealanders both before and since the COVID-19 pandemic.
The solution consisted of a hand-sewn and bound illustrated children’s book featuring an original story about a girl and a book-hoarding dragon, a responsive website promoting the book, as well as a supporting brand identity aimed to encompass a future series of publications.